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In MBC Studios in Saudi Arabia, the “MBC Group” and “The General Entertainment Authority in the Kingdom of Saudi Arabia” present the new musical entertainment program “The Talent Boulevard” on MBC1 and MBC4 and the “Shahid” open platform.

The idea of ​​the program, which is presented by Ajwa Al-Joudi, is to transform exceptional and distinguished singing talents into professional stars, based on the ability of these talents to achieve greater achievements according to two basic criteria: the first is interaction with the audience through social media platforms, and the second is to collect the largest percentage of profits for a production Their own songs during the program's tours, and later presented in the live concert of Talent Boulevard.
Within the "Boulevard Diaries" on MBC4, and details of what is happening behind the scenes in "Boulevard Plus" on the open "Shahid" platform, viewers will follow how the performance and level of competing talents are developing, which are divided into two groups under the supervision of a professional and specialized coach who follows the performance of each group. In this context, talents perform daily tasks similar to professional artists such as meetings with distributors, meetings with analysts and writers,

While the Talent Boulevard begins with 12 talents competing in the auditions, this number is reduced to 10, as the program's business directors, Hassan Taleb and Hamdi Badr, select 4 talents to supervise each of them over the subsequent rounds.